Did you know that there are more than 7 Billion videos watched every day on Facebook and YouTube? The lesson is clear; customers crave video content. So, how does your marketing strategy incorporate video?

  1. 52% of marketing professionals worldwide name video as the type of content with the best ROI. Syndacast.
  2. Online video accounts for 74% of all online traffic. KPCB
  3. Users of video see 80% longer engagement with their content. Vidyard
  4. 4 times as many consumers would rather watch a video about a product than read about it. Animoto
  5. Users of video see 41% more traffic from search engines. Vidyard
  6. 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. MWP
  7. 54% of senior executives share work related videos with colleagues weekly. Tubularinsights
  8. Including video in a landing page can increase conversion by 80%. Eyeview
  9. Online shoppers who view demo videos are almost twice as likely (1.81 times) more likely to purchase than non-viewers. Adobe
  10. 93% of businesses who use video believe that it has increased user understanding of their product or service and 36% of businesses believe that they’ve received less support queries as a result! Wyzowl
  11. Email campaigns using video have 3 times higher conversion rate. Vidyard
  12. When polled, 90% of online shoppers said they found videos helpful in making decisions. Ideamachine
  13. 1 in 4 consumers actually lose interest in a company if it doesn’t have video. Animoto
  14. 45% of people watch more than an hour of Facebook or YouTube videos each week. Bluleadz
  15. Users of video experience 80% more closed deals. Vidyard
  16. 4 out of 5 consumers believe that explainer videos are helpful. Hubspot
  17. Almost 50% of internet users look for videos related to a product or service before visiting a store. ThinkWithGoogle
  18. 45% of businesses who use video say they have an explainer video on their home page and 83% say their home page explainer video is effective! Wyzowl
  19. Using the word “video” in email subject lines:
    1. …boosts open rates 19% Syndacast
    2. …boosts click through rates 65%. Syndacast
    3. …reduces unsubscribers 26%. Syndacast
  20. Marketers who use video grow revenue 49% faster than non-video users. Aberdeen Group
  21. 76.5% of small business owners and marketers see tangible results from using video in their marketing efforts. Bluleadz

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